Raunsborg: When the finished product is ready for the market

When the finished product is ready for the market

At Raunsborg, we have developed and produced more than 50 different products since 2012. If we have to say this ourselves, we have good experience of moving from idea to finished product.

In our two previous blog posts, we have written about going from idea to product, our philosophy and our location on West Funen. In this blog post, we go closer to the process once the product is tested and fully developed and ready to be sold through our dealers and on our own webshop.

From inci to finished packaging

When we have a finished product in our hands, we always receive the full list of ingredients from the “lab” – also called an inci. It sounds a little fancy, but it’s not at all. In fact, it is just a complete list of the ingredients found in the product. Once this is in place, we will start designing the packaging.

In the first part of the design phase, Jim is always a great help. His creative skills and understanding of design and content are a positive catalyst for achieving a unique result. His ideas and thoughts always create fertile ground for a unique design. Besides Jim’s quirky thoughts and ideas, we also always find inspiration in Flora Danica.

Once the initial thoughts are mapped and put into system, we make sure to brief our graphic artists about the project and the task ahead. It is now up to them to ensure that the sum of our initial thoughts and ideas is visualised. The first drafts will now become a reality.

Sometimes we hit it right in … from the first presentation. Other times we go through many drafts before we are satisfied. Once the design is in place, we are a big and very important step closer to launching the product.

It’s easy to be a dealer

When we have both the finished product and the finished packaging, the next steps are primarily about our dealers. It must be easy and simple to be a distributor of our products. We therefore start some internal and external processes to ensure that our dealers get the best conditions to sell our products.

It all starts with the internal processes where Casper, our controller, creates the product in our own system with associated master data. These include prices, delivery, stock status, our product number, our dealer’s product number, etc.

Once the internal part is handled, we focus on our dealers. This is where Camilla, our sales and marketing coordinator comes in. She is the one who makes sure that the product can be ordered by our dealers – this means that she is responsible for creating the product in our dealer’s respective systems.

Training is gold

Now we enter the final phase; to provide our dealers with the necessary knowledge about the product. It is important that our dealers are trained so that they know what to say when customers ask for a (new) Raunsborg product. We therefore generally prepare sales literature, but also specific news sheets adapted to the individual retailer – it should be easy to be a distributor of Raunsborg products.

In addition, we have a strong sales team that goes around to our dealers. We therefore help them with both material and training in the products. We have been doing this since day one, and we continue to do so – it provides a unique bond between the manufacturer (us) and the customer (our dealer). Because they’re not just one of many. They’re part of our little family. And we cherish that.

PER

When launching new products, we always make sure to prepare a press kit so that we can make the press and influencers aware that we are launching a new product. We always try to tell a unique story about the product – we always try to have a sharp but also creative angle on our stories because it just gives more (positive) attention.

As you can probably sense, there are many elements that need to fall into place. We have tried it quite a few times – we are already looking forward to the launch of our next product.

What it’s going to be… Time will tell.

However, we can already reveal that our next product is multifunctional it firmes and exposes the skin’s natural signs of aging – all while the cream helps against pigment stains. The new cream includes assets from kale, marigold, white truffle, shea butter and rice oil .. … we look forward to presenting our new product in January 2020.