When nature meets science

When nature meets science.

Nordic nature is the focal point of Raunsborg. This applies in all areas: from idea to finished product. But it is only when the Nordic nature meets science that magic occurs. In fact, it is so important to us that it permeates our DNA and our workflows. Our head office is even located on West Funen – close to nature. We want to be very close to nature. We want to be very close to science. We want nature and science to go hand in hand. This is the combination that creates the necessary and right framework for Raunsborg to be able to develop and produce unique beauty products. For the benefit of you.

All in one place

We want to be very close to the process. That has been crucial for us since day one. The closer we are to the whole process, the better the products. Our office is located in the same building as our laboratory and production. It doesn’t take more than a few seconds from our own room down to the “lab” – so when we say we’re up close to the process, we mean it.

It also means that we can always give you the absolute best experience. There are many inquiries with questions where it is best that it is a professional who answers the question – and then it is just easy to go down to the lab. And the same applies when we have to develop new products. That’s where we’re all the way down to the engine room. Jim is always part of the process – he is both a familiar and well-liked face in our laboratory. That’s another advantage of having lab and production in the same building.

A modern laboratory

Plum A/S has since 1960 developed and produced creams for the professional industry. It was therefore quite natural that our office should be in the same building. This gives us unique opportunities to get good, competent sparring and advice on an ongoing basis.

Our products are all (except dietary supplements) created and developed in collaboration with Plum A/S – one of Europe’s leaders in creams for the industry. It gives us reassurance. And it also gives you as a consumer safety, because you know that the processes are in order – from start to finish.

A modern production

Although our most creative man, Jim, often misses the lab, we also sometimes find him in the production. Since Raunsborg’s inception, rumors have been rife that Jim had accidentally fallen into one of our mixing vessels during the development of our Raunsborg Hand Cream.

We can then reveal that he is not – even if it is a good story – because it is not possible at all. Our production is state-of-the-art and thoroughly professional. Just look at the pictures below. The process is in order

How we develop a new product

First and foremost, our creative engine, Jim, is inspired. Jim is often inspired by being in nature. You probably recognize the feeling of being inspired in nature. We are exposed to a sea of different sensory impressions.

Jim marks, smells and notes.

Next, our developers need to get started. We therefore meet with the lab to review the possibilities of a new product. We give them an indication of what we want. They give us good, competent sparring – it’s a gift to have one of Europe’s leading cream and production companies in the same building. It really is an invaluable resource we can draw on.  We now receive a test from the lab. A small tub or tube with a test product – a product we have helped create in collaboration. We test, test, test and test … It just has to be all right. The smell should be right in the closet. The consistency has to be right. A good example is our shampoo. It took several years to arrive at the right wording – we were actually through a total of 64 formulations before we were satisfied.

Only when we are satisfied internally will we begin the next step; to find 100 test subjects to try the new product. It is crucial for us that the test subjects do not already use Raunsborg products, as it is important to us that the test subjects are neutral and impartial as far as possible. For example, when we had to test our Anti-age Day Cream, we selected 100 independent test subjects who had never used Raunsborg before so that we could get an objective feedback.

And then comes the big moment; the 100 test subjects complete a questionnaire sent to them in connection with the test product … and if we don’t score over 4 out of 5 possible points – where 1 is the lowest score and 5 the highest – then the product fails, which is why it is not put on the market. The test product is assessed on the basis of several parameters; efficacy, consistency, smell, how the product penetrates, and a comparison with a similar product that the test subject already uses.

This part of the process is hugely important to us. It is important to us that it is real people who have tried the product. It provides real and accurate feedback – a big thank you to all previous test subjects. We very much appreciate that! If everything goes as planned, the product is now ready to hit the stores. We prepare both promotional materials for our own use and for our dealers, so that they are well prepared to sell the product.

The product can now go into production. It has to be sold, it has to be packed. We pack all products manually. We have one in the team who checks all the tubes and packaging: Is the weld correct? Is the logo straight? We always have at least one package on this task – and when there are peak periods, of course, we have more. Everything happens manually. In fact, this also applies to our perfumes. They are hand-filled, checked and then packed.

Voila. This is what the process looks like from start to finish.

In short; we picky about our products. Buying a Raunsborg product should be an experience. We therefore do our absolute best to make sure that you have a good experience – every time.